While you might think that dryness and damage are just the inevitable effects of professional hair color, Azur West offers a new color innovation that changes everything. The professional stylists at Azur West proudly introduce their L’Oréal INOA Color Bar. The name INOA stands for Innovation No Ammonia. INOA gives you beautiful, rich color, without wreaking havoc on your precious locks. Here are the top five reasons you’ll fall in love with INOA.
INOA is odorless: One of the most prominent disadvantages to other types of professional hair color is the strong chemical odor. If you are an experienced color client, you have no doubt experienced the strong fumes coming from hair color. Don’t forget that these fumes can affect more than your sense of smell. They have also been known to cause stinging, irritated and watery eyes. INOA color makes those chemical fumes a thing of the past, as it is odorless.
INOA contains no ammonia: Ammonia is the ingredient found in hair color that causes major damage to your hair and scalp. The alkaline agent is added to hair color in order to lift your hair and distribute color. It also left your hair strands swollen, dry and breaking on the ends. Ammonia is responsible for causing your scalp to become red and itchy as well. INOA hair color is so innovative that it uses a totally different color delivery system, saving your hair from the terrible and frizzy results other color systems are known for.
ODS Technology: INOA uses a new breakthrough technology known as the oil delivery system (ODS) to distribute color perfectly. If you want the best for your hair, INOA is your hair color. Compared to other permanent colors, INOA provides up to 2x more lipid protection to every strand of your hair. The result is a bold, shiny and lustrous texture that leaves your hair feeling like silk.
Better results: The professionals at Azur West are able to offer you color that is better matched to the color swatches, avoiding any surprises with the final result. In addition to better color consistency, your hair will be improved with each application of INOA. In the past, your hair became more damaged with every coloring process. INOA takes your hair to new levels of health while providing superior scalp comfort.
- Celebrity stylists use INOA: Hollywood’s leading ladies have to look good at all times, but especially in front of the camera. Celebrity stylists must bring the newest and most innovative color to their clients in order to make sure their hair is looks flawless. Ted Gibson, stylist to the stars and owner of Ted Gibson Salons and Jason Backe, Master Colorist, Ted Gibson Salon, New York and Washington switched to INOA and fell in love. “I’m really excited about being part of the latest revolutionary hair color technology in the world,” says Gibson. “My clients have been thrilled with INOA – the color process and the amazing results!”
INOA by L’Oréal has taken hair color to a completely new level. Finally, you can have amazingly beautiful color without being forced to sacrifice the health and bounce of your hair. Let one of the professional stylists at Azur West show you how good your hair can be with the INOA Color Bar.